Today’s customers prefer online shopping to its offline counterparts. Additionally, the COVID-19 situation, coupled with the existing E-commerce dominance has brought about a massive surge in online shopping.
M-commerce is an integral part of E-commerce where customers make purchases online using a mobile application. With the increase in smartphone users every passing day, M-commerce holds a promising scope for businesses in the days to come.
Here is a look at the top benefits mobile commerce can fetch for your business.
Easy & quick shopping
With a mobile application for your store, you can allow your customers to add preferred products to the cart, checkout faster and make purchases online all in just a few taps. In addition to being a better alternative for your offline store, M-commerce is 1.5 times faster than its equivalent web portal. This way, mobile commerce helps you to provide your customers with a hassle-free shopping experience and thereby invoke maximum customer satisfaction.
Increased brand awareness
Your brand name and logo are your business identity that sets you apart from the other industry players. With mobile commerce, you can establish your online presence, increase app downloads and boost awareness for your brand among your target audience. Increased brand awareness fetches more new customers your way and paves the way for more sales.
Wider audience reach
Social media users constitute a greater part of the online shopping community. Using the social media integration feature of your mobile commerce platform, you can reach a wider audience on different social networking portals from Facebook to Instagram. Improved customer reach brings in more opportunities ultimately resulting in increased cash flow into your business.
Personalized customer experience
Nothing can attract customers like discounts do. With the push notification feature of your M-commerce platform, you can send personalized notifications and discount codes to your customers based on their shopping choices. Doing so, you can prompt them to come back to you for more purchases in the near future.
The COVID-19 pandemic demands minimal physical contact to curb the spread of infections. This is one of the reasons why customers increasingly switch to online shopping. With the payment gateway integration feature of the M-commerce platform, you can allow your customers to pay for their purchases online while getting products delivered at their doorsteps.
Improved business productivity
Unlike the conventional brick and mortar stores, your M-commerce store has no limited operating hours. On the contrary, you can be available for your customers 24×7. This way, you can witness improved business productivity, engage more customers every day and improve sales prospects for your business.
Additionally, you can cut short the money spent on your resources because the AI-powered chatbots can engage your customers and respond to their queries when it comes to mobile commerce.
Precise performance tracking
Performance monitoring is a necessity for any business that aims to achieve growth. Your M-commerce solution generates analytical reports on a daily basis for you to have a bird’s eye view of your business operations, take control of them and thereby make better decisions that bolster business expansion in the long run.
Ready to take your business to the next level with a tailor-made M-commerce platform? Talk to our consultants at ShopX.